Each day, you work hard – trying to do so much for the kids you serve. You care so much. So, it’s surprising when others don’t get it!
Your neighbors don’t understand why you work such long hours. Your friends think you shouldn’t be so emotionally involved. Your family wishes you would stop talking so much about your job.
You try to explain it. You rattle off the latest statistics about children raised in poverty. You share the intricate details about your new program about suicide prevention. You try to tell them just how important your work is!
May I suggest another approach? Empower others to tell your story for you!
Ask parents, volunteers, kids, board members, civic leaders, and community members for positive remarks. Who else can better sing your praises?!?
Write down their quotes verbatim, so their personality shines through. Even consider getting quick video interviews.
Remember to get their permission to use their words in promotional materials. Make it easy by including a release in the in-take process for your clients and in the orientation for volunteers.
How else can you better tell your story, so that others are interested in kids’ issues? Please leave a comment with your idea!
Read more from Guest Blogger Jessica Journey on her blog about nonprofits, fundraising, and marketing: www.jessicajourney.com